Apple's Unspoken AI Revolution: A Look into the New iPhone and Apple Watch

A Silent AI Giant

At the iPhone 15 launch, Apple’s primary focus was on the benefits of its features rather than the underlying technology. It’s almost a subtle hint: “Experience the magic, don’t bother about the sorcery behind it.” For instance, the highlight was how Siri, with the S9 chip in the Apple Watch Series 9 and Ultra 2, could process requests directly on the device instead of the cloud. The implications are profound – faster processing and enhanced security because data isn’t shuttled over the internet.

The Apple Watch Ultra 2’s “double tap” feature, where users control the device by tapping their fingers together, is another marvel of on-device AI processing. Yet, Apple’s choice of emphasizing convenience rather than the technology left some postulating on Apple’s seemingly understated approach.

iPhone 15’s Invisible AI

The iPhone 15 series showcases a plethora of features powered by AI, from camera functionalities to predictive typing. For instance, the camera can now instinctively detect a human or pet and automatically switch to Portrait mode – a hallmark of intelligent machine learning in action.

Beyond the user features, the iPhone 15 Pro and 15 Pro Max harbor the A17 Pro chip – a pioneering 3nm chip that is not only a marvel of semiconductor technology but also a powerhouse for AI processing. This chip sets the stage for myriad AI-driven capabilities, ensuring seamless, efficient experiences for users.

Apple Watch’s Silent Upgrades

The Apple Watch Series 9 and Ultra 2, endowed with the S9 chip, stand as testaments to Apple’s advancements in wearable AI. The 4-core neural engine in the S9 chip propels AI capabilities like image and voice recognition to new heights. Siri’s improved on-device processing, bolstered by the S9 chip, not only speeds up response times but also amplifies accuracy levels. With the upcoming Siri plus Health integration, user interactions with Siri promise to be more intuitive and helpful.

Decoding Apple’s AI Strategy

While other companies like Google and Microsoft are overt about AI ambitions, Apple’s subdued approach has left some pondering their strategy. One perspective is Apple’s consistent user-centric approach. By foregrounding user benefits and experience over the tech jargon, the company aims to keep the focus on the tangible advantages users can experience.

Moreover, Apple’s hesitance to comment on rumors of an in-house generative AI platform akin to ChatGPT suggests it might be silently charting a unique AI course and reserving it for a big reveal.

Conclusion

Apple’s event was an exhibition of advanced technology, with AI as its unsung hero. As Apple products become deeply integrated with AI functionalities, it’s clear that the company is steadfastly venturing into the AI frontier. Whether the company chooses to vocally champion its advancements or let the products speak for themselves, the tech community will be watching and waiting. .

Sources:

CNBC

ZDNet