Entrepreneurship

Is Narcissism Good for Business?

Jeff Merck

Exploring the link between narcissism and entrepreneurship reveals a complex picture. While entrepreneurs are often hailed for their confidence and vision, these qualities may overlap with narcissistic traits. Narcissism is marked by grandiosity, entitlement, and a strong focus on oneself. This connection is intriguing because it poses a question: can these traits actually benefit entrepreneurs?

The Positive Influence of Narcissism in Entrepreneurship

Research suggests a positive relationship between narcissism and entrepreneurial success, especially in the initial phases of business development. In one study of nearly 5,000 entrepreneurs, narcissism was found to be associated with interest in entrepreneurial ventures as well as leadership traits. This suggests that the confidence and boldness associated with narcissism can be advantageous, helping entrepreneurs push forward with their ideas and take necessary risks. Interestingly, the authors noted that narcissistic entrepreneurs were also “generally more satisfied with their lives and careers.”

Other studies have found a link between narcissism and innovation. Authors Mickey Smith and Brian Webster suggest that “narcissism indirectly influences innovation through adaptability… Narcissists succeed because they are more likely to take chances in changing environments.” This means that narcissistic entrepreneurs might be better at adjusting their strategies to meet new challenges, a key skill in the fast-paced business world.

Challenges and Risks of Narcissistic Traits in Entrepreneurship

However, the benefits of narcissism come with significant drawbacks. Narcissistic traits can lead to ethical issues and poor team dynamics. For example, research has shown that narcissistic leaders might make risky decisions that can offer short-term gains but damage the company in the long run. They might also foster a workplace culture that lacks honesty and integrity, which can harm the company’s reputation and sustainability​​.

In a paper titled “See You In Court,” researchers Charles A. O'Reilly III, Bernadette Doerr, and Jennifer A. Chatman discuss the risks to businesses posed by overly narcissistic leaders. They found that “not only are narcissists more likely to approve actions that are likely to result in their firm being sued, they are also less likely to settle a lawsuit even when the risk of losing the lawsuit is high.” This represents an obvious threat to any business run by this type of leader.

A Blessing and a Curse

The impact of narcissism also changes as a business grows. According to a paper published in Emerald Insight, narcissism tends to have a more positive impact in the early stages of a startup. The authors noticed that “narcissistic tendencies have the potential to positively influence startup success early on,” but as the business matures, “the influence of narcissism on success becomes predominantly negative​​.” This shift highlights the need for evolving leadership styles as companies grow.

Real-world examples show the successes and failures of narcissistic entrepreneurship. High-profile companies like Theranos and Uber have experienced rapid growth and significant issues. These examples reflect how narcissistic leadership can drive ambitious projects and aggressive growth strategies but also lead to downfall due to unethical behavior and flawed decision-making​​.

Steve Jobs is often cited as a classic example of a narcissistic (and successful) entrepreneur. His personality traits both fueled Apple’s success and caused significant internal conflict. His insistence on innovation and perfection helped Apple revolutionize several industries, yet his management style also led to high employee turnover and was sometimes counterproductive. 

However, an article published in the Journal of Applied Psychology argues that Jobs was actually “a humble narcissist” — an oxymoron that helped him achieve such success. “Narcissistic leaders who behave humbly may help to prevent their narcissism from damaging their leadership effectiveness,” explained the authors. “Our study suggests that effective leaders are more likely to be those individuals who learn to harmonize what may initially seem to be disparate leadership qualities.” Such cases underscore the complex role narcissism plays in leadership and entrepreneurship: narcissism may be helpful for business leaders, but not without a counterbalance of humility and caution.

Conclusion

In summary, while narcissism can drive the initial success and bold moves necessary in entrepreneurship, it also carries risks that can undermine long-term success. The challenge for entrepreneurs and those who guide them is to balance these traits with a focus on ethical practices and sustainable growth. Understanding the dual nature of narcissism is crucial for building healthier business environments and gaining a deeper perspective on what makes businesses succeed or fail.

Sources

The Journal of Business Venturing Insights

Science Direct

The Leadership Quarterly

Emerald Insight

Stanford

The Washington Post

Journal of Applied Psychology

Jeff Merck, a Certified Certainty Adviser (CCA) and Executive Professional, with expertise spanning sales, technology, operations, real estate, and spiritual development. Jeff is driven by his mission to help others and make a global positive impact through his work.

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