Entrepreneurship

Navigating through life we encounter an array of decisions and tasks that cumulatively build our cognitive load.

The word "momentum" has its roots in physics, where it is defined as mass times velocity.

From determining the right strategy for growth to handling day-to-day operations, the cognitive burden on modern business leaders is immense.

By acknowledging and understanding the multifaceted nature of our desires, we can make more informed decisions that better resonate with who we are.

In the face of complex decisions, we may feel tempted to distill these complexities into binary choices to make our decisions more manageable.

Cognitive burden, or cognitive load, refers to the mental effort required to process information and make decisions.

As entrepreneurs, it’s crucial to listen to our inner wisdom. In a world driven by profit and numbers, our soul’s compass often knows best.

Our perception of success and failure is often warped by a psychological phenomenon known as loss aversion.

This principle, which I've termed the Two Oreo Principle, is a playful way to think about the compound interest of small financial decisions.

The context for restraint is particularly applicable when an individual or organization has experienced a moment of peak performance.